Why does an Online Presence Matter?
More Visibility = More Clients = More Business = More Revenue
It’s how people see, hear, and talk about your event manager business. And here’s the kicker… you control the narrative.
A strong online presence helps you stand out from competitors and connect with potential customers. But it’s not just about your website. It’s everywhere.
✔️ Your website? ✅ Obvious.
✔️ Social media? ✅ Huge.
✔️ Online reviews? ✅ Yep, those matter too.
Even conversations you don’t control, like what people say about your brand are part of your digital footprint. And if you’re not actively managing it, you’re leaving your reputation up to chance.
Want to grow your event manager business but don’t know where to start? You’re in the right place.
In this guide, we’ll show you exactly how to build a strong online presence, step by step.
No tech headaches. No guesswork. Just simple, actionable steps to get your business in front of the RIGHT AUDIENCE with the RIGHT TOOLS.
Setting Up Your WordPress Website
No website? No problem. Let’s fix that—fast and simple.
Step 1: Grab Your Domain & Hosting
Think of your domain name as your digital street address. It should be short, catchy, and easy to remember.
- Buy a domain from Namecheap, GoDaddy, or Google Domains.
- Get fast, reliable hosting from SiteGround, Hostinger, Bluehost, or Kinsta (all WordPress-friendly).
- Install WordPress (most hosting providers offer a one-click install, easy peasy!).
Step 2: Pick a Stunning Event Management Theme
Your website needs to look clean, professional, and ready to impress.
Go to Appearance > Themes > Add New in WordPress and pick a theme built for event businesses:
- Astra – Super lightweight, flexible, and easy to customize.
- Kadence – Modern, fast, and packed with design options.
- Neve – Great for beginners who want a sleek, no-fuss setup.
🔥 Pro Tip: Customize your theme with your logo, colors, and fonts to match your brand.
Step 3: Set Up Your Must-Have Pages
Before you launch, make sure your site has these essential pages:
✅ Home – A clear intro to your event management services.
✅ About – Show off your experience and past successes.
✅ Events – A portfolio of your past and upcoming events.
✅ Contact – A simple form so potential clients can reach out.
With these three simple steps, your event manager business is officially online.
Up next? Adding the right plugins to make your website even more powerful.
Event Management with Simple Calendar (Yep, It’s That Easy)
Let’s be real! Managing events manually is a nightmare. Constant updates, double bookings, and scrambling to keep everything in sync? No thanks.
That’s where Simple Calendar swoops in to save the day.
Why Simple Calendar? (A.K.A. Your New Best Friend)
Instant Sync with Google Calendar
Add or update events in Google Calendar, and they magically appear on your site. No extra work is needed.
Zero Manual Data Entry
Forget adding events one by one in WordPress. Manage everything from Google Calendar, and your site updates automatically.
Fully Customizable
Match the calendar to your brand with colors, styles, and layouts that fit your vibe.
Bottom Line? If you’re running an event manager business, Simple Calendar might make your life 10x easier.
Want to see it in action? Stick around as we’ll walk you through how to set it up in minutes.
How to Install & Set Up Simple Calendar?
Step 1: Install & Activate the Plugin
To get started, install and activate Simple Calendar on your WordPress site.
- Go to your WordPress dashboard
- Navigate to Plugins > Add New
- Search for Simple Calendar
- Click Install Now and then Activate
You can download the plugin ZIP file here (named google-calendar-events.#.zip) if you prefer installing it manually. Check Simple Calendar system requirements here.
Step 2: Create New Calendar
Go to Calendars in your WordPress admin dashboard. Click the Add New tab. Then, give your calendar a title, like you would for any WordPress post. Scroll down to find the settings panel at the bottom of the edit page.
Select Event Source from the dropdown:
- Google Calendar: Pulls events from a public Google Calendar you own or follow.
- Grouped Calendar: Combines multiple calendars (regardless of their source).
Step 3: Set Up Google Calendar (if chosen as the source)
Make sure you have a Google API Key saved in the Simple Calendar settings. (Click here for instructions on obtaining and keeping the API key.)
After selecting Google Calendar as the event source:
- Go to the Google Calendar tab in the settings panel.
- Enter the Google Calendar ID in the provided field. (Click here for instructions on obtaining the Calendar ID.)
(Optional) Use the Search Query field to filter events by specific keywords. Additional event sources may appear if you have add-ons installed.
Check out this blog to explore more about Simple Calendar’s in-built OAuth helper API that reduces lengthy steps of authentication to just steps ultimately.
Step 4: Customize Calendar Appearance
Select a calendar type after setting the event source. The Default Calendar is included, but add-ons may provide more types. (Click here to learn about configuring the Default Calendar.)
You can modify the event details shown in the calendar. By default, events use WordPress post editor content with special tags. A default template is created when you add a calendar. (Refer to this guide to customize the template.)
Step 5: Explore Display Options
Click Save or Update to save your calendar. Your calendar will appear on its page (e.g., www.yoursite.com/calendar/your-calendar/).
Use one of these options to show it elsewhere:
- Shortcode: Add the calendar to a post or page.
- Attach to a post or page (recommended).
- Widget: Add it to a sidebar or footer.
Additional Plugins to Enhance Your Event Manager Business
A Calendar is Just the Start… Here’s What You REALLY Need!
Sure, having a calendar is great. But if you want your event manager business to run like a well-oiled machine, you’ll need more than just dates on a screen.
Think hassle-free bookings, smooth payments, and built-in marketing, and that’s all without touching a single line of code (or hiring an expensive developer).
Here’s your must-have toolkit:
Event Booking & Registration (So Clients Can Book Without the Back-and-Forth Emails)
Simple Calendar’s Book an Appointment. It offers the easiest way to let clients book events straight from your calendar with no hassle and confusion.
Contact & Inquiry Forms (Because Clients Will Have Questions)
- WPForms: It’s a drag-and-drop form builder to create custom inquiry and booking forms in minutes.
- Fluent Forms: It’s a lightweight, faster alternative to WPForms for handling inquiries without slowing down your site.
SEO & Online Visibility (Because Your Website Needs to Be Found)
- Rank Math: It’s a smart SEO plugin that helps you rank higher on Google (so more people find your events).
- Yoast SEO: It’s another solid SEO tool with built-in readability checks and optimization tips.
Social Media & Marketing (Because You Need More Eyeballs on Your Events)
- Social Snap: It adds social media sharing buttons to your events, so attendees can spread the word.
- Mailchimp for WordPress: It’s perfect for email marketing, event reminders, and follow-ups to keep attendees engaged.
Payment & Ticketing (Because You’re Running a Business)
- WooCommerce: You can sell event tickets directly from your website and process payments securely.
- Tickera: It’s a dedicated ticketing plugin with QR code support for easy event check-ins.
Your Website is Live… Now What? Time to Get Clients!
So, you’ve finished launching and setting up your website with the right WordPress theme and plugins. Now, let’s make sure people find your event manager business and book your services.
Here’s how to turn your website into a client-magnet using battle-tested marketing strategies:
Social Media Marketing (Because Everyone is Scrolling Anyway)
- Set up Instagram & Facebook pages to showcase past events.
- Use Facebook Events to promote upcoming functions (and send reminders to attendees).
- Post behind-the-scenes content, event highlights, and client testimonials to build trust.
Email Marketing (Stay on Their Radar, Not Their Spam Folder)
- Capture leads using WPForms + Mailchimp (think event inquiries, free guides, or early-bird offers).
- Send event updates, special offers, and exclusive content straight to potential clients’ inboxes.
Content Marketing (Position Yourself as the Go-To Expert)
- Write blog posts like ‘How to Plan a Wedding Event in 7 Days’ or ‘5 Mistakes to Avoid When Planning a Corporate Event.’
- Share event planning tips, checklists, and industry insights on your website.
- Post success stories and testimonials to build credibility.
Local SEO (So People Find You on Google, Not Just by Luck)
- Register on Google My Business to appear in local searches.
- Optimize your website with keywords like ‘Event Manager in [Your City]’ to rank higher.
- Collect Google reviews—they boost your credibility and your rankings.
Conclusions
Congratulations! You’ve just built a professional online presence for your event manager business. Now:
✅ Optimize Simple Calendar settings.
✅ Promote your website on social media and Google.
✅ Keep updating events and engage with clients.
👉Try Simple Calendar today to simplify event management!